Sales
For complex, high-consideration products, sales teams close deals that wouldn't happen online: B2B enterprise contracts (Salesforce selling a seven-figure package to IBM) and strategic B2C partnerships (Meta selling an ad deal to Ford).
What you do.
- (01)
Research accounts and opportunities — who's in market, who's a fit, and who's worth a meeting.
- (02)
Run discovery conversations with prospects, giving demos and shaping the story to their business.
- (03)
Build and advance pipeline — follow-ups, proof-of-concepts, procurement cycles, and contract negotiation.
- (04)
Close deals: term sheets, red-lines, and the finish-line work that converts champions into signatures.
- (05)
Partner with CS, marketing, and product to ensure what you sold is what customers get.
Key skills.
What they look for.
- (01)
A track record of closing — numbers, deals, or outcomes you owned end-to-end.
- (02)
Persuasion and presence without arrogance. You hear "no" often and keep going.
- (03)
Organization at scale — running dozens of live opportunities at once.
- (04)
Authentic curiosity about the customer's business, not just the pitch.
Distinctions.
The same title can mean different things depending on the product, the company, and the stage. Here’s how to pick it apart.
Sales Development vs. Account Executive
Account Executive vs. Account Manager
B2B vs. B2C
Often confused with.
Roles that sit close to this one — useful to know whether you want the title or the adjacent version.
Prep
Ask yourself.
- (01)
Do you like owning a number, and the pressure that comes with it?
- (02)
Are you energized by relationship-building over months, not minutes?
- (03)
Can you sit with rejection, learn from it, and keep dialing?
Open the full file.
File / Sales · 3 chapters. Long-form chapters sourced from HTC's internal guides — the kind of reading that pays off on callbacks.